Study synthetic realities
Imagining desirable media .

Since their appearance at the end of 2017, deepfakes or hypertrucages that are also referred to as synthetic media have fueled the concerns of many disinformation specialists. What are these new objects designed using artificial neural networks? Are they a new form of the visual object in the family of mashups, remixes, or memes that web culture has been hatching for the last 10 years, or are they sophisticated weapons of disinformation capable of destabilizing democracies, upsetting the outcome of elections, or causing economic disasters? This notebook, open to all, gathers a part of my investigations focused on the emergence of synthetic media and visual disinformation and their potential impact on our societies. This space accompanies a research work started as early as January 2018, a few weeks after the phenomenon gained popularity on Reddit. Feel free to contact me if by any chance you are interested in the topic.

The question of the audience becomes crucial. Not because it feeds an economic model based on advertising, but rather because without readers, a newspaper or a media does not exist. Information does not circulate. So how do we get readers interested again? How can the press be useful to the public again? How can we re-enchant a relationship that is a bit faded? The need to listen is felt as well as to propose more adapted editorial products. It is certainly a question of questioning a heritage. To adapt it with requirements. To enrich it with care. Digital journalism, after analog, relies above all on hypertext. Then, mobility intervenes to open the borders of text and image. Sharing is done in a tap, from messenger to messenger. It spreads in a few moments. Mobile journalism becomes image, video, tweet, loop, data, interactive, or augmented. This relentless force requires an opposite force, disconnected, slower, where attention is maintained as a virtue.